Exploring Tourism 4.0: Digital Innovation in Cultural Heritage

30. 11. 2023

Yesterday, Professor Maria Chiarvesio's Marketing of Cultural Tourism class at the University of Udine had the pleasure of welcoming Matevz Straus, the Heritage+ Project Manager at Arctur. In front of an audience of 22 students, Straus delivered a captivating lecture on 'Tourism 4.0 and Digital Innovation of Cultural Heritage,' contributing valuable insights to the ongoing academic discourse.